Isa Good talks about minimal style and her brand of slow living

Isa Good is a London-based fashion content creator with a passion for minimal style, photography, and embracing life's beautiful moments. As a new mother, she strives to balance a love for fashion and creativity with her growing family and commitment to slow fashion.

Tell us your Story Isa...

My journey as an influencer or content creator began when I found out that I had a rare eye condition. I spent years undergoing treatments and eye surgeries. Unfortunately, I ended up loosing my vision in one of my eyes as a result of a failed treatment and spent a whole year in recovery. 

That's when I connected with photography and fashion. I took photos of everything that truly captivated me because I thought I would end up loosing my eye sight altogether and I didn't want to forget my favourite people, places, my parents house and my love for life. 

I spent a year simply sharing my photos and later decided to share my journey embracing my afro. 

As I was constantly undergoing surgery and in recovery my medical team advised me not to wear braids or any synthetic hair style. I remember the sense of defeat growing inside of me after hearing that. 

I strongly felt that my whole life was being robbed from me so, I started sharing my story online to bring awareness. As a result, I discovered the world of content creation and found it to be the perfect outlet for my creativity and love for styling.

 Q: Did you always have an interest in fashion & photography, what led you to content creation?

 A: Fashion and photography became relevant to me after I moved to London and a necessity when I found out I had Keratoconus, my disability. 

Content creation simply allows me to combine these two passions and expressing my unique perspective and aesthetic through visuals and storytelling.

Q: Minimal Style is your thing, has this always been your aesthetic and what are your go-to minimal styling tips?

 A: Minimalism has always resonated with me—the simplicity, elegance, and functionality of it speak to my soul. My go-to minimal styling tips include: - Invest in high-quality, versatile basics that can be easily mixed and matched. - Stick to a neutral color palette for a timeless and chic look. - Accessorize with minimal, statement pieces that add interest without being too loud. - Embrace simplicity by choosing clean, tailored silhouettes that flatter your body type. - Remember, less is more. Focus on the essential elements of your outfit and let them shine. 

SHOP NOW

 Q: You recently had a baby, Congratulations, has your style changed since becoming a Mum?

 A: Thank you! Becoming a mother has certainly changed my style in some ways. While I still embrace minimalism, I now prioritise comfort, practicality, and ease of movement in my outfits.

Q: Is slow fashion something that interests you and why?

A: Slow fashion is something I'm deeply passionate about. As a fashion content creator, I feel a responsibility to promote sustainable, ethical, and mindful consumption.

Here's why slow fashion matters to me: - Environmental Impact: The fashion industry is one of the world's largest polluters, and slow fashion aims to reduce the environmental impact of clothing production by emphasising quality over quantity. - Ethical Production: Slow fashion promotes fair labor practices, supporting artisans and smaller brands that prioritise the well-being of their workers and local communities. - Durability and Quality: Slow fashion encourages investing in high-quality, timeless pieces that are made to last, reducing the need for frequent replacement and waste. - Personal Connection: Slow fashion fosters a deeper connection between the consumer and their clothing, as each piece tells a story and is often handmade with love and care. By embracing slow fashion, I hope to inspire my followers to make more mindful choices and contribute to a more sustainable future for our planet.